As John Naisbitt predicted in the book Megatrends, tastes non-mainstream increasingly gain a place on the planet is in line with the further cheapening of technology.Nollywood, as for the film industry in Nigeria, has emerged as a force in the world's second movie, after Bollywood (Indian film industry) and on the Hollywood (U.S. film industry). This measure is based on the number of films produced per year. Meanwhile, according to The Guardian (March 2006), in terms of revenue, Nigeria movie industry is ranked third. Its value? According to CNN, the Nigerian film industry currently has a value of U.S. $ 250 million.Initially, precisely in the 1960s, the Nigerian government to limit the circulation of foreign films in his country, so that the producers in Lagos began to produce local films for television. In addition, they also distribute them in the form of videos, which in turn creates seed video distribution industry. The use of English for more than local languages-is also one key success factor that makes the circulation of films in Nigeria can grow throughout Africa and the world.
Song Iyke with Onlookers
Many of the movies are produced and marketed within the space of a week.
Many of the movies are produced and marketed within the space of a week.
Emeka Uzzi
Nigeria's film business, a.k.a. Nollywood, is the third largest in the world.
Nigeria's film business, a.k.a. Nollywood, is the third largest in the world.
Its filmmakers produce as many as 1,000 movies each year for the
home-video market.
In terms of distribution, Nigeria also recorded an impressive step. According to the records of Wikipedia, Nollywood films are now beating the circulation of Hollywood films in Nigeria and other African countries. Producer-producer Nigeria also recorded high productivity. About 30 new titles released to video stores every week via DVD and VCD, which can sell 50,000 copies per week. The size of the U.S. dollar, a disc copies can be sold for U.S. $ 2, price is affordable for most Nigerians. On the other hand, the price is enough to make producers coffers bulging.
The secret seems to lie in the topics presented in these films, namely a variety of everyday problems faced by African communities. For example, the problem of corruption, religious differences, women's rights, or AIDS. In addition, there are also films that give priority to certain religious values, such as Islam, or Christianity. In essence, the film is presented gives the value of contemplation and inspiration for the various problems of modern African society, not just Nigeria. No wonder that the values contained in Nollywood films are more familiar than the values of Hollywood movies.What about piracy? In www.nigeriancuriousity.com site, there are some notes on how to avoid piracy Nollywood DVD. One of them was cut up the movie into several parts. Not cut-cut style of Warner Bros.., Like Superman 1, Superman 2, and so on, but truly a cut in the middle of the film. Thus, it becomes a disincentive for the hijackers. Perhaps this unique technique can not guarantee 100% reduction in piracy, but obviously quite difficult for piracy.
Maureen Obise
The production companies have extremely limited budgets and only the most basic scripts.
The production companies have extremely limited budgets and only the most basic scripts.
Chika, Onyejekwe, Junior Ofokansi, Thomas Okafor
The narratives are almost always overdramatic, with no happy endings.
The narratives are almost always overdramatic, with no happy endings.
Emilie Ibeh, Doris Orji and Sharon Opiah
Plots revolve around situations familiar to the audience and include witchcraft, bribery and prostitution, in addition to romance and comedy.
Plots revolve around situations familiar to the audience and include witchcraft, bribery and prostitution, in addition to romance and comedy.
In a note of Bollywood, Nollywood is also regarded as an industry that plays a significant decrease in popularity in Africa. In this case, Bollywood is being increasingly integrated into Western culture, such as sex, action, and freedom (in the direction of Hollywood), while African audiences still want the old Bollywood films are more family oriented or issues about the effects of Western colonization in the ago.
Gabazzini Zuo
The preferred aesthetic is loud, violent and excessive.
The preferred aesthetic is loud, violent and excessive.
Obechukwu Nwoye
Most of the films are shot not in studios but on location in ordinary homes, hotels and offices.
Most of the films are shot not in studios but on location in ordinary homes, hotels and offices.
In the past, Indian films have a sizable influence in Africa. Mother India (1957), for example, be acceptable in Nigeria several decades after its release. Indian films also had influenced the writers of his novel. Even in northern Nigeria, a sticker affixed to Indian films in the taxis and buses them. But now, even after Bollywood more "modern", they left behind. (Magusba)



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